🇬🇧UK

Here, you will find an overview of the regulations, frameworks, and initiatives regarding environmental impacts across all product categories applicable in the UK.

Regulations

Product level

Green Claims Code

UK regulation similar to EU Green Claims Directive

• Set of guidelines to provide businesses with clear advice on how to make accurate and truthful environmental claims and prevent misleading or deceptive green marketing practices in their advertising and marketing

• Provides clarity on what constitutes a valid green claim and the substantiation required to support it

• Covers various aspects of environmental impact, including energy efficiency, carbon footprint, resource conservation, and waste reduction

• The GCC is based on six overarching principles. Environmental claims must:

  • Be truthful and accurate

  • Be clear and unambiguous

  • Not omit or hide important information

  • Be substantiated,

  • Consider the product or service's entire life cycle, and

  • Comparisons must be fair and meaningful

(more information)

Digital Markets, Competition and Consumers Act 2023

UK regulation

• The Consumer Protection Regulations make it unlawful for a business to engage in "unfair commercial practices."

  • The term is defined broadly but includes making misleading statements about a product or service (including by omitting material information) if it is likely to affect consumers’ purchasing decisions.

(more information)

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